Event

The year 2022 will be a year of challenges for brand growth. Influenced by the complex and volatile external environment such as the epidemic, domestic retail brands are still in the low profit zone, and the industry is becoming more and more serious due to over-refinement, over-innovation and over-competition. At the same time, Generation Z will carry the banner of consumption as the main force of consumption and drive the future trend of consumption in China. How retail brands find new breakthrough points in the new situation, use digital means to achieve high-quality user growth, and improve consumer experience is the direction of future attention and efforts.

The “21^st China Retail Development Summit” will be held in Shanghai on February 23-24, 2023. The event will gather domestic and international retail brands, e-commerce platforms, shopping centers, supermarkets and convenience stores, as well as advanced technology and service providers, to discuss how retailers achieve brand innovation and user growth in the era of Retail 4.0, efficient operation of public and private traffic, how to build smart stores to upgrade consumer experience, so as to find the best business partners.

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