The year 2022 will be a year of challenges for brand growth. Influenced by the complex and volatile external environment such as the epidemic, domestic retail brands are still in the low profit zone, and the industry is becoming more and more serious due to over-refinement, over-innovation and over-competition. At the same time, Generation Z will carry the banner of consumption as the main force of consumption and drive the future trend of consumption in China. How retail brands find new breakthrough points in the new situation, use digital means to achieve high-quality user growth, and improve consumer experience is the direction of future attention and efforts.
The “21st China Retail Development Summit” will be held in Shanghai on February 23-24, 2023. The event will gather domestic and international retail brands, e-commerce platforms, shopping centers, supermarkets and convenience stores, as well as advanced technology and service providers, to discuss how retailers achieve brand innovation and user growth in the era of Retail 4.0, efficient operation of public and private traffic, how to build smart stores to upgrade consumer experience, so as to find the best business partners.
• New Retail Trends in the VUCA Era
• How Retailers Decode the “Generation Z” Consumer Symbols
• How to Break the Game of Brand Marketing in the “New Traffic Era”
• DTC Marketing Model Innovation in the Digital Era
• Future Retail Stores – Experience is the Priority
• How Retailers Embrace New Technologies to Create New Experiences
• Building a OMO New Retail Ecosystem
• Is Membership a New Antidote for Retail Brands’ Traffic Problems?
• From “Made in China” to “Go Global” – How to Cope with Cross-border New Retail
• How Omni-Domain Personalized Experience Empowers Retail Business Growth
• Full-chain Digital Transformation of Retail Brands
• Brand Expansion Strategy in the Inventory Era
• How Cross-border IP Empowers New Consumption and New Brands
Alan Shen
Group Marketing Manager
Tel: +8621 6085 1000
Fax:+8621 6192 1908
Alans@noppen.com.cn